rB4i™

Relationships Before Issues™

Relationships Before Issues™ (rB4i™) is a proven leadership framework forged from the most demanding environments: submarines and corporate turnarounds. In these high-consequence situations, precision, unity and trust determine success. rB4i™ shows both why and how.

Developed by two submariners-turned-CEOs who’ve reached the peak of their vocations, rB4i™ teaches that true leadership is not about individual performance. It is about collective success earned by strengthening the human bonds that make or break any endeavor.

When we put relationships before issues, together we can achieve what once seemed impossible.

Leadership That Scales

Capt John McGunnigle in dress whites and John Ranelli in suit with submarine behind

Principles of the rB4i™ Leadership Framework

  • rB4i™ core listen intently hear completely
  • rB4i™ core communicate the mission card
  • rB4i™ core face the facts
  • rB4i™ core take ownership card
  • rB4i™ core train train train card
  • rB4i™ core trust card
  • rB4i™ core reflect and act card

A Proven Method. Supported by Mentors.

Brought to life through the thrilling, true stories in the book Submarine Close, the principles of the rB4i™ framework have universal application. Execution—and success—is always unique to the leader, the team and the mission.

Supporting your distinct needs, Ranelli and McGunnigle offer rB4i™ coaching and custom mentoring to leaders and organizations.

Relationships Before Issues™

Leadership is a privilege. An opportunity to lead can define a moment, a career, and an entire life. Meeting the moment is essential. If the rB4i™ offerings and the stories of Submarine Close resonate with you and your team, we’d love to hear from you.

Email John Ranelli

Let us teach you how to put Relationships Before Issues™. rB4i™ provides business consulting and educational services. We offer management consulting and leadership education.