Foster Grant Revives its Famed Celebrity Collab
(June 2002) Women’s Wear Daily covered Foster Grant’s (FGX Intl.) 3-year turnaround helmed by Ranelli. Following a successful $52 million debt-for-equity swap, the company leaned into both nostalgia and current trends by partnering with massive celebrities to ask, “Who’s behind those Foster Grants?” This time around, famous faces like Cindy Crawford and race car driver, Jeff Gordon starred.
In Ranelli’s typical optimistic style, he’s quoted as saying the new ads present "an image of fashion and style and feeling good about yourself…”.