Woolrich, Inc.
In the News
In the News
Sam Calagione, the brewing maestro behind Dogfish Head Craft Brewery, shares his wisdom on elevating functional clothing from Dickies, Woolrich and Under Armour. Plus: His unlucky J. Crew tux
WHAT DO CRAFT beer and quality clothes have in common? A lot, if you ask Dogfish Head Craft Brewing’s honcho, Sam Calagione. “We treat beer as art but manufacture it in volume,” said Mr. Calagione, 47, who founded the Milton, Del., brewery in 1995. “I think clothing, when done right, has that same ethos.” Dogfish Head has earned a cult following with its artisanal yet approachable concoctions. And Mr. Calagione seeks out clothing with a similarly accessibly crafty vibe, like hand-dyed shirts from Brooklyn label, the Hill-Side.
Still, since he often has to segue from brewmaster to businessman, functionality also guides his choices. “When I’m in New York, I might be collaborating on a batch of beer at Eataly with Mario Batali, but then that night I’m hosting a beer dinner, so I’m usually wearing clothes that I can brew in but then can wash off and be a bit more formal.” Functional doesn’t mean basic: While Mr. Calagione’s Massachusetts roots draw him toward Woolrich flannels and Dickies pants (the same rugged duds his father wore while hunting), he typically opts for those traditional brands’ more fashion-forward, slimmer-cut versions.
Don’t assume that Mr. Calagione’s style is entirely egalitarian, though. A trip a few years ago to London yielded a bespoke Anderson & Sheppard suit from Savile Row. As a man who can start his day paddleboarding off coastal Delaware and end it hoisting brews with the Miami Heat’s Chris Bosh, Mr. Calagione has amassed a wardrobe as eclectic as his company’s beers (Chocolate Lobster stout, anyone?). Above is a sampling of that well-brewed style.
I love vintage Woolrich jackets and flannel shirts, but I tend to go for their fancier, higher-end line, John Rich & Bros. Shirt, $125, woolrich.com
– Wall Street Journal Nov. 23, 2016 October 2007